Madeira Entertainment presents:
The 2011 Rise Above Tour, a 40 city, four-month coast-to-coast live-streamed tour that will spread the message of rising above one’s challenges and limitations and encourage people to apply the power of possibility in their own lives through active participation in the tour. Aaron and his mother, Laquita, are inviting Americans to join them by cycling 20 miles into and 20 miles out of each of the 40 cities on the tour. It is through this engagement that individuals will improve their health and participate in a paradigm shift in the world of “disability”.
Aaron Baker is One in a Million, a living example and catalyst for spreading the message of rising above one’s limitations, raising awareness about the need for restorative exercise, encouraging people to choose exercise to improve their lives and changing the perception of disability.
By riding with Aaron and his mother, Americans will also be helping Aaron in his ongoing training for the 2012 Paralympic Games in London, where he will be the first quadriplegic to compete in the cycling category.
During the Rise Above Tour, Aaron and Laquita will celebrate other One in a Million individuals by introducing them at city events, recording their stories and featuring them on the website.
A staggering one in five Americans suffers from some kind of disability. The Rise Above Tour will introduce the concept of C.O.R.E. (Center of Restorative Exercise), a new post-rehab concept that will offer all individuals low-cost facilities where they can continue to heal and progress. The tour will encourage cities to build C.O.R.E. facilities so that everyone can have access to continued therapeutic exercise.
In addition, the Rise Above Tour will function as a casting search for the 2011 One in a Million Challenge, a television event that will encourage Americans who suffer from any limiting physical or mental conditions or challanges to Rise Above their limitations by cycling with Aaron Baker across America.
The 2011 Rise Above Tour intends to change the perception of disability by making disability attractive. When a pro Motocross racer becomes a quadriplegic, is told he will never walk again and is now cycling his way to the Paralympics, that’s attractive!
Tour Format:
• Aaron and Laquita will drive the Rise Above Tour bus to 40 cities across America.
• Together they will bicycle 20 miles into each city and, as they leave, 20 miles out and the public will be invited to ride with them.
• They will remain in each city for two days where they will speak at predetermined venues such as VA hospitals, rehab centers, schools and children’s hospitals.
• One main event will be held in each city to celebrate the Power of Possibility and honor individuals who embody the One in a Million concept.
• Amazing One in a Million stories from each city will fill the website and grow the One in a Million community, where individuals can continuously connect and keep track of each others’ life-changing progress.
• In each city, Aaron will ‘rise above’ his own limitations by participating in sports activities that further push him beyond the limits of quadriplegia, i.e. he will sky dive into the Grand Canyon.
• Newspaper and television coverage will feature all events and spread the One in a Million message within and beyond each city.
• PR and marketing campaigns will prepare each city ahead of time and pre-appointed team captains will organize the numbers of people who will be cycling with Aaron and Laquita into and out of each city.
• The entire tour will be streamed live to the Project One in a Million website.
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